Selected directions / 2026

Ideas made wearable.

THREE CREATOR WORLDS. THREE DIFFERENT PRODUCT STRATEGIES.Explore how a community, aesthetic and commercial goal can translate into a focused eyewear collection.

These are illustrative concept studies created to demonstrate our process and creative range. They are not presented as launched client projects or performance claims.

Fashion / Concept 01↘

Soft Future

Streetwear / Concept 02↘

After Dark

Outdoor / Concept 03↘

Open Road

Concept study 01 / Fashion

Soft Future

A sculptural fashion capsule for a creator whose audience loves directional style—but still expects a frame they can wear every day.

Creator worldFashion & beauty

AudienceStyle-led women, 20–34

Collection3 shapes × 2 colors

Launch ideaLimited first drop

The opportunity

The creator's visual world is expressive and editorial, while her audience buys practical accessories. The collection needs enough personality to stop the scroll without becoming costume eyewear.

The design answer

Soft volume, lifted lines and translucent color create a recognizable signature. Three complementary silhouettes let the collection feel complete without unnecessary inventory.

Hero frameOversized soft cat-eye

Supporting shapesSlim oval + sculpted rectangle

MaterialPolished acetate direction

PackagingLavender soft-touch case

Design direction01 / Sculpted cat-eye

Concept study 02 / Streetwear

After Dark

A high-contrast collection imagined for a nightlife and streetwear creator—graphic enough for content, refined enough to become a uniform.

Creator worldMusic & street culture

AudienceUnisex, 18–30

Collection2 shapes × 3 colors

Launch ideaMidnight capsule

The opportunity

Merchandise can feel disposable. The opportunity is to build an accessory with real design credibility while retaining the immediacy, energy and collectability of a creator drop.

The design answer

Two bold, low-profile shapes share one hardware signature. A black core color anchors the collection, with sharp orange and smoke variants creating content moments.

Hero frameLow rectangular wrap

Supporting shapeAngular flat-top frame

SignatureExposed metal temple detail

PackagingReflective utility pouch

Design direction02 / Low rectangle

Concept study 03 / Outdoor

Open Road

Performance-minded sunglasses for an outdoor creator who wants technical usefulness without looking like a conventional sports brand.

Creator worldOutdoor & travel

AudienceActive lifestyle, 25–44

Collection2 shapes × 2 lenses

Launch ideaRoad-tested series

The opportunity

The audience wants function but rejects overly technical styling. The product must move easily from trail and road to everyday use while still offering a strong content story.

The design answer

A rounded hybrid silhouette, lightweight construction and considered lens palette balance protection with lifestyle appeal. Practical features become honest storytelling points.

Hero frameRounded shield hybrid

Supporting shapeClassic keyhole navigator

FunctionGrip temple + polarized lens

PackagingPackable protective case

Design direction03 / Trail hybrid

What a strong concept creates

Less guesswork. More launch clarity.

A focused assortment

Every silhouette and color has a clear role, reducing unnecessary SKUs and inventory risk.

A recognizable product signature

Shape, color and detail create a collection people can connect back to the creator.

A stronger content story

The development journey, design choices and product purpose all become launch material.

A foundation for season two

The first drop establishes brand codes that can evolve into future collections.

Your case study starts here

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